Puma x Perks & Mini Launch
We celebrated the launch of an exclusive collab collection by Puma x Perks & Mini with a hype party in NYC highlighting the shared brand ethos of mindfulness, community, and environmental preservation. The event featured an interactive floral installation, a ‘make your own mantra’ activity led by the Cosmic Counsel, exclusive giveaways, complimentary drinks, and a live DJ set which led to a full-on dance party by DJ Key. Florals courtesy of FDK Florals. Event photography courtesy of Heidi Lee.
Responsibilities:
Concept Development
Mood + Inspiration Boards
Activation, Environment, + Wayfinding Design
Art Direction for 2D + 3D Elements
Communication Design
Comp Analysis + Market Research
Sourcing + Ordering
Installation Oversight + Styling
Vendor + Venue Management
