Puma x Perks & Mini Launch

Urban Outfitters celebrated the launch of an exclusive collab collection by Puma x Perks & Mini with a hype event at their UO Herald Square flagship in NYC. Leaning into the shared brand ethos of mindfulness, community, and preserving the natural environment; the event featured an interactive floral installation, a ‘make your own mantra’ activity led by the Cosmic Counsel, exclusive giveaways, drinks, and a live DJ set which led to a full-on dance party by DJ Key.

• Florals courtesy of FDK Florals.

• Event photography courtesy of Heidi Lee.