UO Gift Shop: Press + Influencer Preview

Urban Outfitters hosted a private press and influencer preview in Herald Square to launch their annual holiday gift guide. The sparkling, tactile shop-in-shop featured 85+ products and activations were tailored to the five senses — and the event proved to fuel and sustain press coverage, social engagement, and sales.

Press contacts from WWD, The Strategist, Refinery 29, Teen Vogue, and Highsnobiety came through while Maya Tuffin (15k following) served as host, taking over UO IG stories showcasing the products and interviewing attendees. Alex Consani (1.9M) stopped by to browse the shop and pop onto IG stories coverage.

Guests made festive pom-poms, Gourmand air fresheners, add their favorite holiday songs to our collaborative playlist, take a deep dive into their astrology, and design a custom-painted affirmation with Alessandra Olanow (372k following). We served up branded doughnuts and everything-bagel pretzels paired with a curated selection of cocktails featuring espresso martinis and cranberry margaritas, complete with branding and dry ice for an added surprise and delight.

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