World Cup Watch Party

Urban Outfitters kicked off the World Cup with an exclusive watch party at Space Ninety8 in Williamsburg, Brooklyn. Guests enjoyed the USA vs. Wales game via multiple screening rooms while indulging in delicious game day snacks and drinks, a branded foosball table, USA nail art, and more. Giveaways included UO pint glasses, bandanas, embroidered patches, and koozies. World Cup vintage merch was on display throughout the store, adjacent to the event footprint to encourage engagement and conversion. Event photography courtesy of Heidi Lee.

Responsibilities:

• Concept Development

• Mood + Inspiration Boards

• Activation, Environment, + Wayfinding Design

• Art Direction for 2D + 3D Elements

• Communication Design

• Comp Analysis + Market Research

• Sourcing + Ordering

• Installation Oversight + Styling

• Vendor + Venue Management