Influencer NYC Staycation

We kicked off the holiday season with eight of our favorite NYC-based influencers for a three day ‘staycation’. Guests were treated to a curated schedule of multi-sensory experiences throughout three boroughs from a uniquely UO-POV. Said experiences afforded the perfect backdrop for content creation and deepened relationships with influencers and their social following.

Nine Orchard in LES served as our home base across the three days. The penthouse suite was decorated with festive touches and gift guide products serving as a perfect place to hang out each night -- complete with drinks, snacks, and UO board games. Influencers were outfitted in key styles from Silence + Noise, Kimchi Blue, and Out from Under with each days looks’ tailored to brand sensibilities.

We transported influencers to secret (and not-so-secret) locations around NYC in a custom branded Fujifilm Party Bus, decked out with party hats, Fuji QuickSnap cameras, and the UO-exclusive INSTAX Mini 12 camera to promote further content generation.

Post event, we developed the QuickSnap cameras and sent influencers a ‘thank you’ box filled with goodies, including their snapshots from the event, to sustain engagement.