Urban Outfitters @ SXSW
Urban Outfitters went down to Austin to celebrate SXSW as an official partner for the thirteenth year. We produced two days of back-to-back programming that featured zeitgeist-steering music talent; emerging voices in media and music; surprise + delight giveaways and product customization; and immersive multi-sensory environments. We welcomed more than 1,600 customers and music fans in the courtyard of Space 24 Twenty for panel discussions, live music, and exclusive goods from partners at Reebok, Levi’s, and Fujifilm Instax. Event photography courtesy of Chad Wadsworth.
Responsibilities:
Concept Development
Mood + Inspiration Boards
Activation, Environment, + Wayfinding Design
Art Direction for 2D + 3D Elements
Comp Analysis + Market Research
Sourcing + Ordering
Installation Oversight + Styling
Vendor + Venue Management
