Stanley Fresh Start @ UO

Urban Outfitters celebrated back-to-school with Stanley at Space 24 Twenty in Austin. Leveraging the store’s proximity to the University of Texas, we invited college athletes and members of the Panhellenic Council to attend. Kennedy Eurich (1.2 million TikTok followers) served as our gracious host, engaging with fans and engaging with Stanley products. Event activations included a prize wheel with elevated giveaways; a fresh juice bar courtesy of JuiceLand; GWP customization opportunities (enamel charm bracelets are always a win!); and a photo booth featuring a branded backdrop that mimicked fruit stickers as a nod to the fresh start theme.

Event photography courtesy of Cristina Fisher.