Liz McDonough is a creative director, concept designer, experiential producer, and brand marketing strategist working to catalyze innovation, impact, and circular solutions.

As Global Design Producer for the Lacy Maxwell Experiential Agency, she is responsible for developing and executing high-impact consumer-facing, corporate, and B2B experiences for international experiential programs. She operates at the intersection of creativity, analytics, and strategy to build brand affinity through engaging, human-centric activations that reflect the modern zeitgeist and align with brand vision and business objectives.

Liz also operates her own design studio, Good Intentions™, as an avenue to showcase artistic explorations inspired by found materials. She aims to embrace a closed-loop process where the by-product of one project defines the form of the next.