Liz McDonough is a creative producer, brand marketing strategist, and interdisciplinary designer, working to catalyze innovation, impact, and circular solutions.

As the Global Design Producer for Lacy Maxwell Marketing Agency, she is responsible for developing and executing 2D/3D concepts and creative for international experiential programs. She served as the Experiential Marketing Manager for Urban Outfitters, a Senior Specialist in Strategy and Innovation at Etsy, and a Partnerships Manager for Tribeca Film Festival (to name a few). She operates at the intersection of creativity, analytics, and strategy to build brand affinity through engaging, customer-centric experiences that reflect the modern zeitgeist.

Liz holds an MA in Design from Carnegie Mellon University, a BA in Psychology + Linguistics from the University of Connecticut, and is always in pursuit of knowledge. In her free time, she enjoys artistic explorations inspired by found materials and embraces a closed-loop process where the by-product of one project defines the form of the next.