Liz McDonough is an artist, creative strategist, and brand marketing consultant working to catalyze innovation, impact, and circular solutions.

As Global Design Producer for the Lacy Maxwell Experiential Agency, she is responsible for developing and executing high-impact consumer-facing, corporate, and B2B experiences for international experiential programs. She operates at the intersection of creativity, analytics, and strategy to build brand affinity through engaging, human-centric activations that reflect the modern zeitgeist and align with brand vision and business objectives.

Liz also operates her own design studio, Good Intentions™, as an avenue to showcase artistic explorations inspired by found materials. Routinely reaching for paper and cardboard, her work often exemplifies provenance that can be traced back to the trash bin. She believes the challenge to manipulate the mundane is a breeding ground for creativity and innovation.