UO x Round Two x Nickelodeon
To celebrate the launch of a three-capsule collab collection by Round Two x Nickelodeon x Urban Outfitters, I conceptualized and produced a hype launch event to kick off the first drop at UO Melrose in LA. Rakeem Miles and Sean Wotherspoon served as our gracious hosts with over 800 people in attendance, including Spongebob and Super Duper Kyle. DJ WaveIQ was spinning hip-hop remixes and activations included a Bikini Bottom tiki bar, immersive photo booth, cotton candy cart complete with edible glitter, and elevated giveaways featuring custom enamel pins, bubbles, slime, and ‘stress’ pineapples. Event photography courtesy of Dana Pleasant.
Responsibilities:
Concept Development
Mood + Inspiration Boards
Activation, Environment, + Wayfinding Design
Art Direction for 2D + 3D Elements
Comp Analysis + Market Research
Sourcing + Ordering
Installation Oversight + Styling
Vendor + Venue Management
