Round Two x Nickelodeon Launch Event
To celebrate the launch of a three-capsule collab collection by Round Two x Nickelodeon x Urban Outfitters, I conceptualized and produced a launch event to kick off the first drop at UO Melrose. The event served as a mechanism to generate hype and announce the partnership with over 800 people in attendance, including Spongebob and Super Duper Kyle. Rakeem Miles and Sean Wotherspoon served as our gracious hosts and DJ WaveIQ was spinning hip-hop remixes through the night. Activations included a tiki bar as a nod to Bikini Bottom, an immersive photo booth, cotton candy cart complete with edible glitter, and elevated giveaways featuring branded enamel pins, bubbles, slime, ‘stress pineapples’, and an exclusive sticker sheet.
Event photography courtesy of Dana Pleasant.
