Champion Hoodie HQ

We brought the Champion brand to life through the Urban Outfitters lens and flipped their NYC flagship at Herald Square into Hoodie Headquarters, hosted by Jess Xu and Joe Floww. The night featured collaborative art installations, product customization, a live DJ set by Elena Lorenzi, exclusive branded giveaways, and more. Danica Pantic was on site with a custom flash sheet of embroidery and yung bachelor was freestyling with the airbrush. Cafe Bureau served up a curated selection of coffee, Shochu cocktails, and orange wine — and Raph Gaultier was snapping portraits in the Polaroid Portrait Studio. In addition, I setup a collaborative art installation area for guests to trace their bodies, tag their names, and capture layers of collective movement as a nod to the overarching theme, Champion What Moves You. Event photography courtesy of Jacob Consenstein.

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