Fujifilm Holiday Party

Urban Outfitters kicked off the season with their annual holiday celebration in partnership with Fujifilm. The highly anticipated Fuji Friday boasted 500+ attendees at the flagship Herald Square store. The event featured a 360 photobooth, a bubble tea bar hosted by Bar Pa Tea, tinsel hair extensions, Fuji Instax holiday card kits, passed appetizers, and more. DJ Maddi Jean Waterhouse set the mood by serving up beloved pop remixes while guests enjoyed sipping on festive cocktails served in complimentary disco cups.

Event photography courtesy of Heidi Lee.