UO x Fujifilm Holiday Party
Urban Outfitters kicked off the season with their annual holiday celebration in partnership with Fujifilm. The highly anticipated Fuji Friday event featured a 360 photobooth, bubble tea bar, tinsel hair extensions, Fuji Instax holiday card and ornament activation, elevated passed appetizers. DJ Maddi Jean Waterhouse set the mood, serving up beloved pop remixes while guests sipped on festive cocktails in complimentary disco ball tumblers. Event photography courtesy of Heidi Lee.
Responsibilities:
Concept Development
Mood + Inspiration Boards
Activation, Environment, + Wayfinding Design
Art Direction for 2D + 3D Elements
Comp Analysis + Market Research
Sourcing + Ordering
Installation Oversight + Styling
Vendor + Venue Management
