T-Pain Meet & Greet

After the inaugural Wiscansin Festival in 2022, Milwaukee Mayor Cavalier Johnson proclaimed June 11 “T-Pain Day” — and for this 2023 festival, T-Pain x Market launched an exclusive capsule collection. I produced an exclusive meet and greet experience at Urban Outfitters Milwaukee with hip-hop legend himself, T-Pain. Fans who purchased a piece from the collection had the opportunity to meet T-Pain, snap a selfie, and snag a signature on everything from a steering wheel to a Fender Stratocaster. Event photography courtesy of Adam Kneeland.

Responsibilities:

• Talent Management + Communications

• Environment + Wayfinding Design

• Art Direction for 2D + 3D Elements

• Sourcing + Ordering

• Installation Oversight + Styling

• Vendor + Venue Management