Urban Outfitters x Fujifilm NYC Influencer Staycation
Urban Outfitters kicked off the holiday season with eight of their favorite NYC-based brand friends for a three day ‘staycation’. Guests were treated to a curated schedule of multi-sensory experiences throughout the five boroughs, outfitted in key styles from UO owned brands with each fit tailored to brand sensibilities. The penthouse at Nine Orchard served as our home base, decorated with festive touches, giveaways, drinks, and snacks. We visited secret (and not-so-secret) locations in NYC via custom branded Fujifilm Party Bus, decked out with Fuji cameras cameras to promote content generation. Event photography courtesy of Heidi Lee.
Responsibilities:
Concept Development
Mood + Inspiration Boards
Activation, Environment, + Wayfinding Design
Invitation + Communication Design
Art Direction for 2D + 3D Elements
Comp Analysis + Market Research
Sourcing + Ordering
Installation Oversight + Styling
Vendor + Venue Management
