Hi! I’m Liz.
I’m currently the Experiential Marketing Manager for Urban Outfitters.
Both personally and professionally, I consider myself an interdisciplinary designer, creative storyteller, and systems thinker.
I have 12+ years of professional experience working in production (photo, film, tv, theatre, large-scale live events), brand activation, user experience, and VIP relations.
I’ve done a little bit of everything. Here are some of the highlights:
As the Creative Producer for Grove Collaborative, I was a key player on a team of two. I wore many hats, but most notably, I oversaw 150+ editorial and product photo shoots both on location and in-studio for photo assets company-wide.
During my tenure at Etsy, I was tapped to work on a small but mighty team tasked with pitching and beta testing new products, services, and tooling for both buyers and sellers. I worked closely with UX and Data partners to extract insights, optimize approach, and determine scalability.
While working in film, tv, and commercial production, I held various positions as a 2nd AD, POC, APOC, and First Team PA. During this time, I also co-founded and ran an expendables rental house in Upstate, NY.
I served as a Partnerships Activation Manager for Tribeca Enterprises, the parent company of the Tribeca Film Festival. I managed relationships and executed interactive activations, programming, and special events with Festival partners including Chanel, Lincoln Motor Company, Samsung, and the presenting sponsor, AT&T. Before coming on full-time, I served as the Travel Coordinator for the 2015 Tribeca Film Festival.
During my time as the Jury Coordinator for the 2015 Sundance Film Festival, I was responsible for managing relationships, logistics, and programming for all VIP jurors and guests. Before coming on as Festival staff, I volunteered in 2014 as the Jury Assistant and in 2013 as the Executive Director’s Office Assistant. In 2014, I was awarded ‘Best at Fest’ which is given to one individual who goes above and beyond their role at the Festival.