Trans-Pecos Festival

Urban Outfitters and the Urban Renewal team went down to the iconic Marfa, TX to pop up as an official partner of the Trans-Pecos Festival at El Cosmico. This is the seventeenth year that vintage and music lovers alike have flocked to Marfa to enjoy three days of live performances, vintage treasure-hunting, and experiential workshops. Festival attendees had the opportunity to shop our curated collection of one-of-a-kind finds featuring femme dresses, crochet knits, denim, and bedazzled Texas-themed apparel.

We were so excited to spread the word about the upcycling practices that fuel Urban Renewal and reach new vintage-loving customers through our shared appreciation for music. Headliners at this year’s fest included Spoon, Ben Kweller, The Heavy Heavy, Neal Francis, and more. With a prime location in the retail circle directly across from the stage, Urban Renewal was prominently placed to capture foot traffic and engage with guests before, during, and after performances.